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Reach’s ‘Givitup’ Breathes New Life Into Moombahton


Reach’s ‘Givitup’ Breathes New Life Into Moombahton

Music has always been cyclical. If a style dies out, it is bound to come back at some point. In the age of the internet, these cycles occur more quickly, especially in electronic music. One of the more recent victims of this cyclical nature was Moombahton. Around 2011 and 2012, Moombahton was the “in thing.” It could be heard in every set at every club. It even found its way into many popular EPs at the time with its dubstep crossover, Moombahcore. At its peak, the Latin-influenced genre boasted a lineup of Diplo, Dillon Francis, GTA, Munchi, and many more. After losing the common presence of its pioneers, Nadastrom and Munchi, it lost steam, and with that loss, the best Moombah artists moved on to Trap.

In 2016, however, we saw a resurgence of that familiar sound, primarily with Dembow nudging its way to the forefront. Reach took advantage of the Dembow phase, releasing the widely supported Maya Maya, as well as a Moombahton remix of Graves’ Sheep with Wolves and Get Loose. Today, Reach returned with Givitup. His latest installment features everything a good Moombahton track needs: a hype-inducing vocal and a groove you can’t resist moving along with. The second drop comes in with a Trap switch-up that really displays Reach’s diversity and sound design before returning to the Moombah we previously heard. 2017 is shaping up to be a promising year for Reach and we can’t wait to see what else he’s got in store.

Givitup is available below for streaming and free download.


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