She’ll be heading to SXSW later this week, but first Korean singer Hyolyn (also known as Hyorin) joined Korean-Canadian DJ Justin Oh on the new song “Jekyll & Hyde.”
The single was released on March 10, with the SISTAR member providing breathy vocals to the trap-heavy song as it shifts between pulsating bass and softer melodies.
“I have always wanted to represent myself and K-pop in the global music scene in an authentic, unique way,” Hyolyn tells Billboard in an email. “And [I] instantly knew that ‘Jekyll & Hyde’ was the track for this. Working with Justin Oh not only led me to explore this new genre, but also led me to explore my voice; I have discovered a new vocal style that I’m really enjoying!”
The collaboration between the pair was released two weeks after Hyolyn became the first K-pop star to sign with Spinnin’ Records. Oh and Hyolyn came together for “Jekyll & Hyde” to create a single that would draw on K-pop and EDM.
“Asia is still an emerging market for dance music, as until recently K-pop has dominated the Asian music scene,” Oh says, also via email. “I wanted to bridge the gap between dance and K-Pop, to introduce dance music to this blue ocean, and to give Asia more of a voice in the electronic music world. I was looking for a K-Pop artist who had more of an edge, who wasn’t too ‘pop’-centric for ‘Jekyll & Hyde’ and Hyolyn did a great job adding that ‘character’ we needed to complete the song!”
Although Hyolyn appears on both tracks, the song’s Korean version features her throughout while her vocals are concentrated largely in the chorus of the English version.
The music video for “Jekyll & Hyde” was created in collaboration with Olav Stubberud, and was shot in Bali, Singapore, Seoul, and Tokyo to emphasize the song’s Asian influences. Different versions of the betrayal-themed short film were released to correspond with the English and Korean songs, with the latter’s video lacking certain sexualized scenes featured in the former’s.
The song was released a week before Hyolyn kicks off her first solo US tour, which will take her to SXSW in Austin, New York City, and Los Angeles.
Watch the Korean version of the music video here: